As the biggest retail supplier of flowers and plants in Europe, no-one is more capable of satisfying the needs of every market segment in the multiple retail sector, from discount retailers to full-service supermarkets. However, we go further than just providing customised orders of cut flowers, bouquets and pot plants wherever and whenever they are needed. We organise the logistics, information and innovation processes for everyone: from breeder to end user, ensuring every client achieves the best results possible. Above all, we know the consumers through and through. By means of New Product Development and market research, we closely monitor and adapt the latest consumer trends, including new product varieties. Our strength lies in achieving optimal co-ordination between growers and retailers, with a continual focus on the consumer. Retail is detail. We make sure that even the most minor details are properly attended to. That's what we're all about.