About The Floral Connection
The Floral Connection is a leading supplier of flowers and plants to the European retail market. From its headquarters and production facility in De Kwakel, the company connects growers, retailers and consumers. With more than 35 years of experience, a global network of growers and customers in over 20 European countries, the organisation is active in the international floriculture sector.
From grower to consumer
What started as several companies within the floriculture sector has developed into one organisation, bringing together knowledge and expertise from across the supply chain. Different parts of the chain are connected, from grower to consumer.
Market and consumer insights
The company combines market knowledge with category management, bouquet development, vase life testing, data analysis and its own production facility in De Kwakel. This enables market and consumer insights to be translated into flower and plant concepts that meet the needs of retailers and consumers.
Together we grow
Collaboration with growers and retail partners is central to its approach. By sharing knowledge and working closely together, the organisation responds to changing consumer needs, market developments and commercial opportunities. This helps retailers develop and grow their flower and plant assortments.
Bloom has traditionally been the retail specialist in sustainably produced high-quality ready-made flower products (Packet at Source). Sustainability and transparency are of paramount importance. Together with its customers, the European retailers and together with the growers, it knows how to make the most of the flower category in the supermarket. In developing ideas, the consumer is always central, they understand the consumer and translate this together with the growers into successful products to put a smile on everyone’s face.
Green Partners was founded in 1990 out of a passion for flowers and plants and for supplying these to markets and flower shops. Through experience, expertise and flexibility, Green Partners offers added value in the entire process from grower to consumer. This has enabled them to develop into an international and leading partner for large-scale retail in the categories of flowers and plants. Because the world and the consumer are changing, they deliver customised solutions for the consumer.
Greenex specialises in the design, composition and production of bouquets and mono-bouquets for retailers throughout Europe. Greenex has a strong focus on the German market. Quality is of paramount importance, which is why the company works with a number of suppliers that meet high standards. Besides quality, personal contact with customers and suppliers is also a strong priority. After all, together you achieve the best result. Greenex is the connecting link!
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turnover (2025)
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flowers to consumers every week
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mono bunches to consumers every week
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bouquets to consumers every week
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plants to consumers every week
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export countries
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reaching responsible sourcing (in 2027)
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countries with offices
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countries sourcing
