Meet the familiy

Each focussed on and specialised in serving a particular client segment, our companies come together in a way that efficiently covers the entire international flowers and plants trade. Dutch Flower Group companies serve six different client segments:

– Multiple Retailers
– Online retailers
– Wholesale flower importers
– Wholesalers & retail chains specialised in plants
– Sourcing
– Freight forwarding

Multiple retailers

As the largest supplier to retail in Europe, we are uniquely able to satisfy every type of multiple retail formula. From discounter to full-service supermarket. But we do more than just fulfil arrangements to deliver cut flowers, bouquets and potted plants. We organise the logistics, data and innovative processes, all the way from plant breeder to shopper, so that each of our customers can achieve the best results for the lowest possible costs. On top of this, we understand the consumers. Because we carry out data analysis and targeted market and shopper research, as well as being active in New Product Development based on upcoming consumer trends and developments. Our power comes from putting our knowledge and expertise to work to realise the most optimal supply chain between growers and retailers, always remaining focussed on those who shop at our customers’ stores. To us, retail is about the details. Always getting them right. That’s what we believe in.

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Bloom is the retail specialist in Europe in the area of sustainable produced cut flowers with a high-end quality standard. We are specialists in sourcing quality cut flowers in Africa and The Netherlands. This is supported by our efficient logistics and tight quality control throughout the chain (from grower to retail store). With our team of skilled people we focus to deliver the best quality service to our customers. Transparency, sustainability, fair trade and quality are our core values.

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Green Partners

Specialized partner for multiple retailers in the development and supply of flowers (cut flowers and hand-tied and belt-made mixed bouquets) and plants. Various leading European supermarkets and other retailers outsource the floral category to Green Partners, based on consumer-oriented store concepts.

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Orange Flower Connect

Orange Flower Connect is the local supplier of cut flowers to Mulptiple Retailers in the United States.


Greenex specialises in designing, creating and producing bouquets and mono bouquets for retailers throughout Europe. By purchasing at the source, we are able to provide our customers with modern bouquets at a very competitive price. What's more, we are able to provide a constant quality and guarantee quantities, based on agreed customer specifications.
In this dynamic world, we attach a great deal of importance to transparency throughout the chain and personal contact with our cooperation partners.

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Intergreen is the category captain for Multiple Retailers in the UK. Dedicated approach, consumer focus. We deliver your success.

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JZ Flowers

Specialized bouquet maker and supplier of pot plants in the UK for multiple retail. Strong in new store concepts on cut flowers, bouquets and pot plants with added value. JZ Flowers is the pick of the bunch.

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We are SuperFlora! SuperFlora is always ready for a challenge and we have Big Hairy Audacious Goals. For our UK retail customers and our online flower platforms, we develop the flower and plant categories. Our main focus; to serve the consumer in a sustainable and transparent way. With our operational excellence, the knowledge and the passion of our employees, we create colorful connections between our suppliers and our customers.

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Van Dijk Flora

Since 1972, Van Dijk Flora has been a leading supplier of large-scale supermarket retailers in Europe, with a varied assortment of flowers and plants. At Van Dijk Flora it is their starting point to unburden their customers. With their experts, Van Dijk Flora ensures that the entire process, from sourcing to delivery, is completely streamlined.

Van Dijk Flora is convinced that good cooperation with its chain partners leads to sustainable growth for everyone. Their pay-off is therefore: 'Open up to grow'!

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USA Bouquet Company

The USA Bouquet Company is a leading distributor and supplier of superior fresh cut flowers, bouquets, and floral arrangements for multiple retailers and floral e-tailers in the USA. We are recognized as the gold standard in perishable distribution and logistics within the industry.

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E-fulfilment for online retailers

We offer an ideal complete solution for companies selling flowers and plants online. Enabling our customers’ success by taking care of all their e-fulfilment needs, so they are free to focus on sales and marketing activities. In addition to purchasing, production, stock management, order personalisation, fulfilment and logistics, we also provide photography and our design department always ensures a clear and distinctive commercial presentation. Together with our advanced IT connections and revolutionary technologies, including the ability to keep flowers fresh for longer without using water, this makes us one of Europe’s leading organisations serving (online) retailers.

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We are e-Flora. The e-commerce specialists of Dutch Flower Group. It's our mission to drive the online floral revolution. We do so by initiating, supporting and servicing online floral shops and other digital points of sale.

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Wholesale flowers

We can supply cut flowers at any time, 24/7. Whether it’s a single bunch, several pallets or entire truckloads. Because our growers are located all over the world, we have an extensive range available all year round. Our strength is our ability to respond to whatever customers want. And we fulfil this via a very personal approach, which means our customers have the pleasure of dealing with passionate employees who are happy to contribute in every way they can. Each of our companies has its own character, culture and specialism. This enables us to achieve optimal matches, both with different customers and with different growers. We’re happy to sell our quality flowers according to who grows them and to introduce new varieties in collaboration with our growers and breeders. We also make use of modern techniques, such as user-friendly web shops with online stock, to make our customers’ purchasing process as convenient as possible, with the ability to see what they’re buying.

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Dutch flower exporting company Florca Westland is entirely specialised in the buying, packing and shipping of fresh flowers and plants by plane to every continent worldwide. From our modern location at the Trade Parc Westland in Naaldwijk, we export fresh flowers and plants to more than 30 destinations worldwide, including the USA and Canada, the Far East, the Gulf region, Africa and the Caribbean region.

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Hamifleurs is the most personal and punctual supplier of fresh cut flowers that helps importing wholesalers and florists to be successful. Are you curious about their story?

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Van Dam

As from 1973, Van Dam has been a leading import and export company in cut flowers for florists in Europe. A successful family run business from Holland that values quality of its wholesale flowers and plants. Florists daily choose from our Dam good flower and plant selection.

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Holex Flower

Holex Flower is an export specialist in airfreight shipments of fresh cut flower to world-wide destinations. Strong in exports by paying special attention to packing, quality, logistics and phytosanitary documentation.

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OZ Export

OZ Export is one of the major specialized flower exporters of the Netherlands. Our customers especially appreciate our reliability and steady supply. Our growers value the long term relationships and transparent business. Innovation and respect for our partners play a key role in OZ Export.

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Wholesale and retail plants

We have a huge range of indoor and garden plants. Being geared up for dealing with a rapidly developing market is second nature to us. Our plants come from preferred growers, who are world leaders in their categories and with whom we are working in ever-closer partnerships. We bundle volumes to efficiently meet every requirement, such as large-scale promotions for multiple retail, garden centre chains, DIY stores and, of course, specialised wholesalers. Making our customers’ jobs easier, is one of our strengths. From providing shelf-ready presentations to adding value in all kinds of ways. And we make the most of advanced IT to help with this, for example through the ability to order via our companies’ webshops.

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Green4Retail is the retail service partner for potted plants, the company originated from a collaboration between Quality Gardens BV and OZ Planten. Green4Retail helps its customers to achieve their goals in terms of distinctiveness and yield with plants. The expertise lies in the knowledge of the customer, the associated plants and the connection with the best growers. Green4Retail offers a full service concept, from order to store, where quality and speed are of great importance.

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Hamiplant is one of the largest exporters of house- and garden plants in Europe. Custom supply to importing wholesalers, and specialised in servicing international DIY- and Garden centre groups.

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OZ Planten

OZ Planten is one of the largest and most progressive plant exporters in the Netherlands. With Passion for Plants they provide worldwide importing wholesalers, garden center chains and retailers with a wide range of indoor and garden plants. The professional team of OZ Planten functions as the eyes and ears of the customer. From the team of account managers who speak the language of the customer, the specialized buyers who maintain close contact with a selection of reliable partners and the ambitious logistics employees with their extensive knowledge of plants.

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Vida Verde

Vida Verde is a dynamic and growing organization that is fully dedicated to supply the professional florists and garden centres. As an exporter, we see that this trade should distinguish itself more than ever. Vida Verde is the most valuable supplier in our market. To make this real we let the customer know that Vida Verde has everything to satisfy the customer, no worries. Therefore, Vida Verde, specialist!

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Dames Plants

From its Honselersdijk base, Dames Plants focuses on the intricate business of supplying specialist retailers (garden centres, florists) in over 20 European countries with indoor and garden plants.

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We have access to a global network of quality growers and we import products from all corners of the world, particularly cut flowers and decorative greens. In addition to the Netherlands, we also have locations in important production regions in order to maintain optimal control on the supply chain of products and logistics on-site. From these offices, we co-ordinate direct distribution to clients around the globe. Over many years, we have acquired extensive knowledge of all flowers and plants that the world has to offer. We use this knowledge to help our clients find specific products that suit their consumers best. Together with breeders and growers, we continually search for products that are optimally suited to and add value to specific markets. And of course, it’s not just our clients we make things easy for: our growers can always turn to us to outsource logistical and marketing activities. To reinforce the quality of the supply chain, we have established our own logistics centre in Nairobi, Kenya. Our colleagues locally provide quality control and conditioning of fresh cut flowers. As a freight forwarder, they also globally distribute enormous volumes of flowers and other fresh products cultivated in Africa.

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Coloríginz lives up to originality in the colourful world of roses, flowers and decorative foliage! This is something special for our customers and end consumers. The creative team of Coloríginz is always seeking out special flowers, beautiful roses and fresh decorative foliage. And it does this with ambitious breeders and growers from all over the world for its international network of customers.

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DFG Africa

DFG Africa is located at the Jomo Kenyatta International Airport in Nairobi, Kenya. With our dedicated team, we optimize the supply chain between our Dutch Flower Group Subsidiaries and the local growers. Sourcing support, quality inspections, technical (grower) support and freight consolidation are our main focus areas. This to ensure the best fresh quality products are being delivered to our clients globally.

Flora Export

Flora Export is a specialized sourcing company of South African flowers (a.o. Protea) and greens. Partner in marketing of cut flowers for flower auction Multiflora.

Fresh From Source

Fresh From Source is the logistic platform that directly connects the world's biggest flower importers and exporters. Buy and sell your flowers all over the world. Sourcing has never been so easy and safe.

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My Peony Society

My Peony Society is a group of growers, traders and florists. The bloom of the peony, a transformation from shy green bud to lucious ‘pool of lace’, is a spectacle we can’t get enough of. With care and knowledge we bring the best peonies to be enjoyed for the longest time. We do this by working together and sharing knowledge. As an association, we are able to control the full life cycle of the precious peony.

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OZ Flora

OZ Flora is a specialised trader of South African flowers (a.o. Protea) and decorative greens. Export to countries all over the world.


Our mission is to be the best in sourcing and supplying the world’s most beautiful (scented) roses to enable floral designers to meet and exceed their customers’ expectations.

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Zimflex is the source for (African grown) cut flowers, based in Zimbabwe.

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Freight forwarding

We deliver perishable shipments by air, sea or railway all around the globe. Therefore we are 24/7  available for our customers. We are responsible for the transportation of perishable products between one destination and another.

We act as an intermediary between the shipper and transportation services. We are always looking for the for the best transportation services. e are in direct contact with airlines, shipping companies and others. Therefore we are able to decide what the most economical and reliable solution is for perishable shipments. Additional services that we deliver are: customs clearances, phytosanitary inspections, temperature management solutions, vacuum cooling, pre-cooling, insurance, (re) packing and many others.



Airflo is a perishable forwarding company. We move all kinds of fresh flowers, vegetables and fruit. A colourful freight which has to be cooled during its crossing by air, sea or railway. We make sure your products arrive fresh at the destination. We are experts in vacuum cooling and we have facilities in both Nairobi in Kenya and De Kwakel in the Netherlands, both near to the local airport. We can offload the products directly into the cold room through sealed dockets, which means zero exposure to ambient temperatures.



turnover (2020)



bouquets to consumers every week



flowers to consumers every week



plants to consumers every week



export countries



% sustainable sourcing



countries with offices



employees (FTE)



countries sourcing