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Strategy

Our strategy focuses upon further increasing our international strategic position in the various markets by means of above-average autonomous growth and takeovers. We are achieving this by having specialist companies for all markets in the flower and plant trade.

Our companies want to be the best in that specific segment, whether this be importing wholesalers, supermarkets or construction or garden centres.

The scale that we achieve as a family of companies benefits our customers and our supply chain partners. We invest in the development of our people, state-of-the-art ICT, sustainable logistics and infrastructure, but we are also able to benefit our customers and our supply chain partners by means of market-oriented innovation.