09 November 2023

Zwettulips, Plant World and Marginpar the proud winners of the Dutch Flower Awards 2023

The winners of the 21st edition of the Dutch Flower Awards were announced during the Trade Fair by Marcel Zandvliet, CMO|CSO of Dutch Flower Group (DFG). The central theme of this year’s awards was ‘New Perspectives’, with a focus on innovation and forward-looking visions.

Dutch Flower Awards

Awards were presented in the categories of Cut Flowers, Plants and International Supplier. Zwettulips was announced the winner in the Cut Flowers category, while the award in the Plants category went to Plant World. Finally, Marginpar was pronounced the winner in the Foreign Supplier category.

Preferred Partner Recognition

After the awards were presented, Perceptyx was surprised with the distinction of Preferred Partner Recognition. Perceptyx supports DFG annually with its employee satisfaction survey, making an important contribution to the ‘passionate people’ cornerstone of the DFG strategy.

Expectations for 2023 and the year ahead

In his award presentation speech, Jan van Dam, CEO of DFG, provided an update on Dutch Flower Group and the most important themes in the strategy. For the year 2023, Dutch Flower Group expects to achieve a turnover in line with the previous year.

Jan van Dam also mentioned that the turbulent times were expected to continue, but that they also offer opportunities. According to Van Dam, “Sustainable partnerships with our customers and growers continue to be of the utmost importance. Joint innovation offers excellent possibilities for growth.”

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turnover (2022)


bouquets to consumers every week


flowers to consumers every week


plants to consumers every week


export countries


Reaching sustainable sourcing


countries with offices


employees (FTE)


countries sourcing