DFG team in colourful cycling jerseys outside Dutch Flower Group’s headquarters during Ride for the Roses 2026.
28 September 2026

Ride for the Roses 2026

On Sunday, 27 September, we took part in the 27th edition of Ride for the Roses with 270 colleagues, family members, friends and business partners. Together, our DFG team raised over €50,000 for the Dutch Cancer Society (KWF), including a donation from our Dutch Flower Foundation.

We began the day at Dutch Flower Group with our annual DFG team photo, then headed to the starting point. From there, we cycled and walked through Aalsmeer and the surrounding area with one shared goal: raising funds for KWF.

Ride for the Roses is special to us every year. We cycle and walk with a smile, while also reflecting on everyone affected by cancer and remembering those we have lost. That is what makes coming together as a DFG family to support this cause so meaningful.

Together with all the other participants, we contributed to a total of €285,033 raised for KWF. A wonderful result and a special day to be part of!

Marcel Zandvliet

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turnover (2025)

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flowers to consumers every week

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mono bunches to consumers every week

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bouquets to consumers every week

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plants to consumers every week

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export countries

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reaching responsible sourcing (in 2027)

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countries with offices

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countries sourcing

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employees (FTE)