Dana Meertens moves from OZ Planten to Van Dijk Flora
As of 1 February 2026, Dana Meertens, Managing Director at OZ Planten, will make the transition to Van Dijk Flora, also part of Dutch Flower Group (DFG), and will take on the role of Commercial Director. Together with Stefan Verhoeff, Managing Director, Meertens will form the new management team. Meertens succeeds Guido Vollebregt, who recently left the organization.
With many years of experience within several Dutch Flower Group companies, including Intergreen, Van Dijk Flora and currently OZ Planten, Meertens has built up extensive expertise in the retail channel, particularly in European supermarkets.
She will complete the relocation process of OZ Planten to its new premises in Aalsmeer by mid-January 2026 and will then make the transition to Van Dijk Flora.
Meertens: “I look back on a great time at OZ Planten, where we have taken steps forward together as an organization. The coming phase calls for different leadership for the company, and for me, this is an opportunity to fully focus again on the development and positioning of Van Dijk Flora with its retail customers. I look forward to returning to this familiar environment. Through this message, I would like to thank all colleagues at OZ Planten for their commitment and trust during the past period.”
DFG has indicated that the process to find a successor for the position at OZ Planten has started.
Do you have any questions about this press release?
Please contact:
-
Marcel Zandvliet
- CMO | CSO
- +31 297 - 389 389
- [email protected]
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