Maikel Veenboer financial director at The Floral Connection

Maikel Veenboer has over 20 years’ experience in finance and operations, and has spent the past 12 years working as CFO at ASSA ABLOY, where he was responsible for SDC, which is a B2B manufacturer of garage doors, components and services. He had previously held positions as financial director and group controller at PaperlinX, which is a wholesaler of paper, packaging and envelopes, and as financial director and corporate controller at Getronics.

His last position was business partner at ASSA ABLOY, where his responsibilities included managing the international finance team, rolling out investment programmes and overseeing international projects in the field of production and IT.

Maikel Veenboer: “I look forward to starting my job at The Floral Connection, and working with the team of enthusiastic colleagues. The dynamics of the floriculture sector, and the position that The Floral Connection plays within it, appeals to me greatly. I am convinced that I can use my experience and expertise to help further expand our role as specialised supplier and partner of flowers, bouquets and plants to many European supermarket chains.”