Roses in Albert Heijn supermarket with contribution from the chain on behalf of the Dutch Cancer Society.
Aalsmeer — 9 September 2013
For the third year in a row, the Dutch Flower Group (DFG), together with supermarket chain Albert Heijn and preferred flower partner Bloom, which forms part of the DFG, has organised the retail campaign for Ride for the Roses (RFTR). This year, Albert Heijn has once again made its shop floor available for selling the bunches of long roses, in their brand-new packaging, with a contribution from the ornamental plant and flower chain as a whole.
The campaign ran from 2 to 7 September and was a major success, partly thanks to the contributions made by Martinair Cargo, Van Benten Transport, Dillewijn Zwapak packaging, Chrysal International, Broekhof packaging, Bloom and of course Albert Heijn.
The extreme summer weather has meant that sales have declined somewhat, but the total profit of €35,400 is of course a marvellous contribution from this chain with the special RFTR rose campaign. The chain would therefore like to thank all consumers very much for the purchases they made during the campaign week!