Corporate Social Responsibility
For a more sustainable floral supply chain
Since our foundation in 1999, we have been committed to helping establish a more sustainable floriculture supply chain. Corporate Social Responsibility (CSR) is an important core value for our family of companies.
Making the difference together with IMPACT25
Through our CSR strategy leading up to 2025 – IMPACT25 – we are striving for zero environmental impact while contributing positively to the lives of the people within the value chain, thereby making the world more sustainable.
This strategy focuses on 3 areas:
1. Improving transparency within our value chain
2. Enabling people to improve their livelihood
3. Reducing our environmental impact, for future generations
1. For a transparent floral chain
We believe we need to work collectively to make the floriculture sector more sustainable. Therefore, we commit to using our position as a frontrunner within the international florculture sector to raise awareness and increase transparency within our value chain.Read more
2. For the people in our value chain
We commit to supporting vulnerable groups in society and are working with people in a manner that creates an open culture, to enable sustainable employability.Read more
3. For our planet
In order to make the world a more sustainable place for future generations, we are committed to reducing the environmental impact of the activities within our floral chain. Focusing on our company processes and products: our value chain.Read more
Sustainable development goals
Dutch Flower Group has connected its CSR 2025 Strategy, IMPACT25, to the Sustainable Development Goals (SDGs) of the United Nations (UN). These 17 goals and 169 sub-targets are called “Agenda 2030” and were developed in 2015 by the UN. They collectively contribute to eliminating extreme poverty, reducing inequality and protecting our planet. Agenda 2030 has universal reach and obligates all countries, no matter their income and development status, to contribute towards making an effort with regard to sustainable development. All companies within Dutch Flower Group will make an impactful contribution to the following SDG’s, through the IMPACT25 strategy.
Our CSR partnerships
We can only achieve a more sustainable world by acting together. For this reason we have set up various initiatives, alongside our own CSR strategy, for addressing shared sustainability issues. DFG establishes, initiates and participates in various collective initiatives and partnerships within the floriculture sector, such as the Floriculture Sustainability Initiative (FSI) and International Responsible Business Conduct Agreement (IRBC). Together, we really make a difference.
We are also a global partner of Fairtrade®.
Dutch Flower Foundation
At the same time as our establishment in 1999, we set up Dutch Flower Foundation to support good causes in various places around the world where activities associated with our business are carried out. The aim is to improve the lives and well-being of people in need of help. Our foundation is financially supported by companies within the Dutch Flower Group family, supply chain partners and other stakeholders. Its board is comprised of employees of Dutch Flower Group companies.
Board members (L to R):
- Martin Vingerling, treasurer.
- Boudewijn Rip, board member.
- Marcel Zandvliet, chair.
- Michel Zaremba, board member.
- Gerda Stokhof, secretary.
Dutch Flower Group has been closely involved in the Honey Highway initiative since 2017. Founder Deborah Post is actively working throughout the Netherlands to restore a good living environment for the Dutch honey bees. Bees pollinate vegetables and fruit, which makes them invaluable to our food chain.
In the 40,000m2 of roadside verges within the VBA-Zuid site in De Kwakel, some 150,000 bees get to enjoy, what for them is, a true paradise. Since 2019 this has been our very own Honey Highway, where construction of a “motorway system” in flowers to benefit these wonderful critters began in 2018. Nowadays there are 4 hives and the area is teeming with busy honey bees, wild bees, bumblebees, butterflies, dragonflies and hoverflies. The goal is to preserve wild bees and the original Dutch honey bee. Here they can collect pollen from a choice of no fewer than 33 different types of wild flowers.