The winners of the Dutch Flower Awards 2016 were announced at the FloraHolland Trade Fair on Thursday 3 November. This year the central theme was "sustainability".
Dutch Flower Awards 2016
Van Den Berg Roses, a rose grower from Poeldijk, was decorated as the most valuable supplier in the Cut Flowers category, because of their extensive environmental and social certifications and sustainable business operations. The winner in the Plants category, with branches in Hazerswoude, Boskoop and Bleiswijk, was Hoogeveen Plants. Hoogeveen grows climbing and fruit plants, bamboo and helleborus and is a front runner in sustainability policies, whereby proactive reduction of pesticides and bee-friendly cultivation play a major role. Herburg Roses (Ethiopia), a rose grower, was announced as the winner of the Foreign Supplier category. Herburg is “sustainable from the roots”, has all environmental and social certifications and is a very active Fairtrade partner who is committed to local training and awareness.
Important step towards further strengthening the market position of plants
On 1 February 2017, Ruud Knorr, 49, will join Dutch Flower Group as Director Wholesale and Retail Plants. He will be responsible for the management of the directors of the trading companies OZ Planten in Aalsmeer and Hamiplant in Honselersdijk, both of which specialise in plants.
This year, Dutch Flower Group (DFG) has nominated nine growers for the Dutch Flower Awards 2016. The awards will be handed out in the categories cut flowers, plants and foreign suppliers.
It is the fifteenth time in a row that DFG, through the Dutch Flower Awards, puts its chain partners, the growers, in the spotlights.
The announcement of the winners will take place at the FloraHolland Trade Fair in Aalsmeer on Thursday 3 November at 3 p.m. at the DFG stand (18.2).