11 November 2022

Zentoo, Kwekerij Wouters and Buijnink Internacional proud winners of Dutch Flower Awards 2022

Central theme: Customer Driven

At Dutch Flower Group’s stand at Trade Fair Aalsmeer, CEO Jan van Dam announced the winners of the 20th edition of the Dutch Flower Awards 2022. The awards celebrate the partnership between DFG and her growers and suppliers. This year, the central theme was ‘Customer Driven’.

Dutch Flower Awards 2022

The awards were presented in the Cut Flowers, Plants and Foreign Suppliers categories. The winner of the Dutch Flower Award 2022 for Cut Flowers is Zentoo. The Dutch Flower Award for Plants went to Kwekerij Wouters. The Dutch Flower Award for Foreign Supplier was handed over to Buijnink Internacional, based in Portugal.

Preferred Partner Recognition

Following the presentation of the Dutch Flower Awards, Axians received the Preferred Partner Recognition. Axians has been working with the Dutch Flower Group companies for many years, more specifically for the ERP systems for the retail focused companies.

Expectations for 2022 and beyond

For 2022, Dutch Flower Groups expects a turnover comparable to 2021. During his speech, Jan van Dam indicated that ‘Customer Driven’ -the theme of this year’s Dutch Flower Awards- is key for sustainable business models in the years to come. DFG acknowledges the major challenges throughout the supply chain due to the rising costs of energy, materials and logistics, as well as the availability of flowers and plants. Jan van Dam: “Strong and valuable partnerships are important in these challenging times to create viable opportunities for the future.”

On the photo: The winners of the Dutch Flower Awards 2022 on stage with the Executive Committee of Dutch Flower Group

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turnover (2023)


bouquets to consumers every week


flowers to consumers every week


plants to consumers every week


export countries


Reaching sustainable sourcing


countries with offices


employees (FTE)


countries sourcing