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News

Parfum Flower Company forms strategic alliance with Dutch Flower Group

Parfum Flower Company (PFC) is entering into a strategic partnership with Dutch Flower Group (DFG). PFC is the market leader in fragrant roses, distributing them to many countries around the world from its home base in the Netherlands.

With its distinctive package of roses, PFC will occupy an autonomous position within Dutch Flower Group, utilising the Coloríginz platform to work on further expanding its position in the market.

PFC’s management will remain unchanged, with Wouter de Vries (Managing Director) continuing to lead this new division within DFG. In mid-July 2018, PFC will move to dedicated premises at Cotoneaster 70 in the Zuid industrial zone in De Kwakel.

Wouter de Vries: "Parfum Flower Company has strong, distinctive capabilities, and we see this strategic alliance offers great opportunities for expanding the market position. In particular, the international network of exporting wholesale companies, which DFG is already integrated with, will be a major contributing factor."