10 December 2024

Henk Pieter den Boer financial director at Coloríginz

On 15 January 2025, Henk Pieter den Boer will become financial director at Coloríginz, which is part of Dutch Flower Group (DFG). He will form the new management team together with Bob Goedemans, who will start his new role as managing director on 1 January 2025. Bob Goedemans will take over the reins from Jurjan van der Laarse, who will be moving to Dutch Flower Group as Managing Director Group Finance.

With 17 years’ experience at PwC – the last five of which as Director, Henk Pieter has established extensive expertise in financial management, organisation transformation and consultancy. He has helped various companies to improve their financial processes, by focussing on optimisation, performance management and digitalisation. Henk Pieter brings a combination of strategic financial knowledge and practical experience to the table. He is renowned for his accessible and effective approach, and his ability to work with teams to make an impact and realise improvements.

Henk Pieter den Boer: “I am very enthusiastic about undertaking this new challenge, and working with the team to make a valuable contribution to the further success of Coloríginz. Born and raised in the Westland region, I feel strongly connected with the floriculture sector, even though it is a new field of work for me. The dynamic nature of the sector, as well as the international scope and diversity of the company, really appeals to me. I feel highly invigorated when working at companies that have physical products and expansive logistical processes; and all this comes together nicely at Coloríginz.”

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