In 2013, the ornamental plant and flower industry is once again joining forces with Albert Heijn for an engaging flower campaign on behalf of the Dutch Cancer Society.
This year, the Dutch Flower Group (DFG) is running a campaign with supermarket Albert Heijn for the third time by selling roses to raise funds for the Dutch Cancer Society (KWF Kankerbestrijding) via the Ride for the Roses.
From 2 September, you will be able to find special “Ride for the Roses” roses on the shelves of the well-known Dutch supermarket chain. They are easy to recognise by their special packaging displaying the Ride logo.
The campaign will run until 8 September — the day that the Ride for the Roses will be ridden in Ede this year. With every bunch of beautiful flowers bought, the chain of ornamental plant and flower companies as a whole is playing its part in making a contribution to the Dutch Cancer Society.
This year, the ornamental plant and flower chain contributing to this retail campaign consists of: Bloom (the supplier of the roses), Airfrance/KLM Martinair Cargo (freight transport), Chrysal International (cut flower food), Van Benten (transportation in the Netherlands), Dillewijn Zwapak (packaging materials) and Broekhof (flower buckets).