Dutch Flower Awards 2012 for Nolina, Kreling Chrysant and Khal Amazi

AALSMEER – This years' winners of the Dutch Flower Awards are: Nolina, Kreling Chrysant and Khal Amazi. The potted roses nursery Nolina out of Woubrugge was named most valuable plant supplier to Dutch Flower Group (DFG).

The flower supplier with the most added value is Kreling Chrysanth from Bruchem. DFG deemed the rose nursery Khal Amazi from Zambia as the most valuable foreign supplier of the year.

For the eleventh time in a row, the family of trade companies, an international market leader in the marketing and sourcing of flowers, bouquets and plants, presented the Dutch Flower Awards to her chain partners who possess a special added value.

On the afternoon of Thursday 1 November, at the DFG stand of the FloraHolland Trade Fair Aalsmeer, CEO Marco van Zijverden announced the nominees and eventual winners.

7% growth in turnover

Van Zijverden also elaborated on the recent developments at the Dutch Flower Group. "Our turnover grew by about 7% this year. This means that our expected joint turnover will exceed the magical barrier of 1 billion euros this year."

Van Zijverden pointed out that the floriculture sector is still under pressure, but in his eyes, DFG has an answer for that. "More than ever before, we are going to search for added value in the chain by sharing and exchanging information with our growers and customers. That collaboration is the only way to find innovations in the process, in the chain and on the shop floor."

DF Awards 2012_winnaars

The Award winners at the DFG stand at the FH Trade Fair Aalsmeer, with CEO Marco van Zijverden and CFO Harry Brockhoff of Dutch Flower Group.

Transparent partnership

DFG sees this transparency as the thread that runs through doing business, now and in the future.

The open connection between the DFG customers, growers and the DFG companies is according to him the basis for getting real added value out of the chain.

In this regard, van Zijverden indicated that the 'CHAIN4S' platform introduced this week by Van Dijk Flora, which at the moment is going into effect at both DIY chain Gamma and nurseries in a closed chain, is a translation of this strategy. This platform will also be rolled out at other retail companies inside the Dutch Flower Group.

He went on to add that DFG will further strengthen the close collaboration with growers in 2013, both in the Netherlands and internationally. "This is for the sake of our leading role as Sierteelt Nederland BV."








Triumph for the winning growers

After the official announcement, the three winners' first reaction to winning the Award was one of sheer delight. "We were really surprised to have been nominated. Now that we have come out on top, I am very pleasantly surprised," said Jan Kreling of Kreling Chrysant. "I'm also glad that in collaborating with the DFG companies, we can make new steps in these difficult years for chrysanthemum growers."

Peter van den Ham from Nolina describes receiving the Award as "giving me goose bumps". "I see this as a recognition for the path we have created with DFG. And also as a confirmation of having made the right decisions in difficult times." Van den Ham speaks of a "optimal collaboration" with DFG. "We can now compete with the entire market!"

Lester Dix of Khal Amazi was downright elated. "This is absolutely fantastic for us. We didn't expect this at all," he says. "We are very isolated in Zambia. The Award and the appreciation DFG shows us with it brings us closer to the world and the world closer to us."











Compliments for the other nominees

In his speech, Marco van Zijverden also emphasized his great appreciation for the other nominees. Those were Gebroeders van der Salm from Boskoop, Oriental Growers from Bleiswijk, Beyond Chrysant from Hoek van Holland, Qualily from Poeldijk, Herburg Roses PLC from Ethiopia and Primarosa from Kenya These six top suppliers all received a nomination certificate for framing.