Coloríginz transfers green activities to Adomex

Coloríginz, part of Dutch Flower Group, has in recent years developed into a specialist in distinctive flowers sourced from around the world. With unique products, long-standing relationships with growers globally, and a strong focus on relevance and value creation for its customers, the company has built a clear and recognisable market position. This strategic direction will continue and be further strengthened, with a full focus on flowers.

Adomex International has been a leading specialist in cut and decorative foliage for almost 50 years, with sales locations at all Dutch flower auctions, its own sourcing companies in the United States and Italy, and imports from more than 50 countries. Since 13 January 2026, Adomex has been part of Dutch Flower Group.

This step brings together complementary areas of expertise: Adomex as a leading player in foliage and Coloríginz as a specialist in distinctive flowers. From these clearly defined roles, both organisations reinforce one another and further strengthen their focus and market position.

The teams involved have worked closely in recent months to ensure a smooth and carefully managed transition. Both Coloríginz and Adomex are confident that the consolidation of green activities will provide continuity for customers and suppliers and create a solid foundation for continued growth and development.