Adomex to join Dutch Flower Group

In 1977, Adomex became the Netherlands’ first enterprise to specialise in cut and decorative green. Today, cut green – an essential part of flower bouquets arrangements – is considered indispensable within the floriculture sector. Salal, Aspidistra and Leatherleaf are but a few names in our products range.

Adomex will continue to operate independently after it joins DFG, thereby retaining its own identity. Cut green product development and innovation will remain a tangible part of Adomex’s strategy and market positioning, based on its mission “discover the power of green”.

Adomex collaborates with preferred growers and suppliers, and not only supplies florists, but also wholesalers and import companies throughout Europe. Sustainability takes centre stage in its strategy. Its activities include a membership of the Floriculture Sustainability Initiative (FSI), while maintaining close in-chain collaborations in order to effectuate improvements in the environmental and social areas.

Once Adomex joins DFG, its management team will continue to consist of Gerard Wijma (Managing Director), Mark van der Ban (Commercial Director) and Sieto Hoogkamp (Director of Operations).

“I see a lot of growth opportunities in the collaboration in cut green under the umbrella of Dutch Flower Group.”

Gerard Wijma (Managing Director Adomex)

“I am delighted to have Adomex and their expertise join DFG. By making this connection, our shared aim is to continue to build on the power of green.”

Jan van Dam (CEO DFG)