9 growers nominated for Dutch Flower Awards 2014

Also 4 chain partners nominated for new award regarding cooperation with DFG-companies.

This year, Dutch Flower Group (DFG) has once again nominated nine growers for the Dutch Flower Awards 2014. The awards are made in the cut flowers, plants and foreign suppliers categories. The criteria for selecting nominees include reliability, as well as themes such as innovation and sustainability.

It is the thirteenth time in a row that the globally operating family of trading companies has used the Dutch Flower Awards to put its chain partners, the growers, in the spotlights.
The celebratory announcement of the winners will take place at the FloraHolland Trade Fair in Aalsmeer on Thursday 6 November at 3 p.m. at the DFG stand (17.3).

Nominees for 2014

In the cut flowers category, nominations went to Karel van Klaveren & Zn B.V., Marjoland B.V. and Together 2 Grow.
In the plants category, Kwekerij Jongerling, J&P ten Have Potplanten Cultures and Handelskwekerij Ubink B.V. were nominated for the Dutch Flower Awards 2014.
Growers Fontana Limited (Kenya), Galilee Peonies (Israel) and Jardines de los Andes (Colombia) are the foreign suppliers who were nominated.

New: Preferred Partner Recognition

For the first time, this year DFG will pay special attention to chain partners who deserve special recognition for the intensive and future oriented cooperation between the supplier and the Dutch Flower Group companies. With this intention the Preferred Partner Recognition was created. The following growers have been nominated: Mopabloem, Karel Bolbloemen B.V., Ronico B.V. and Wesselman Flowers. After the ceremony of handing over the Dutch Flower Awards to the winners, Marco van Zijverden, CEO of Dutch Flower Group, will also present this new award.

Mutual marketing activities are key

Marco van Zijverden explains: “An increasing number of growers want to expand the innovative and transparent cooperation with the Dutch Flower Group companies. More and more focus lies in starting up mutual marketing activities for flowers and plants on a structural way, together. These activities are key to a future development of our horticultural sector.”