For a transparent floral chain
We believe we cannot improve the floriculture sector by ourselves, and we need to work collectively to make it more sustainable. Therefore, we commit to using our position as a frontrunner within the international floriculture sector to raise awareness and increase transparency within our value chain.
OUR 2025 AMBITION
Sourcing from certified growers, compliant with the FSI Basket of Standards and be transparant about our CSR developments.
Our sustainable reporting
By 2025 we will report on all our achievements and results for topics in our IMPACT25 CSR Strategy. We will develop reporting models to enable this and perform a zero-measurement to which we can benchmark our progress.
We will continue to communicate about the CSR journey within our companies and our sector. By sharing our progress via our CSR Ambassadors and Marketing colleagues, we want to inspire others to join us and build a community of likeminded people on the road towards a more sustainable future.
Our sustainable sourcing
In order to be able to be fully transparent, we want to source from certified growers – according to FSI Basket of Standards – who are open about their use of crop protection agents and way of working with regard to environmental and social topics. Ensuring this is the reason we became a founding father of the Floriculture Sustainability Initiative (FSI) and are a pro-active participant in the IRBC Agreement for the floriculture sector.