The winners of the Dutch Flower Awards 2014 were announced at the FloraHolland Trade Fair on Thursday 6 November: Together 2 Grow, Handelskwekerij Ubink and Fontana from Kenya. Together 2 Grow, a collaborative partnership between Alstroemeriakwekers Van Veen from Schipluiden and BZ Alstroemeria from Poeldijk, was recognised as the most valuable cut flower supplier of Dutch Flower Group (DFG). "We are honoured to win this", says Fedor van Veen.
The plant supplier with the greatest added value this year is Handelskwekerij Ubink from Kudelstaart. After the award ceremony Joke Ubink said: "It is wonderful that our involvement with the customer is appreciated in this way by receiving an award from our customer." DFG named Kenya's rose nursery Fontana Ltd as this year's most valuable foreign supplier. Girish Appanna: “Exciting, great to hear that our investments in an exclusive project with DFG has been decisive to honour us with this award.”
For the thirteenth year in a row the colourful family of trading companies, international market leader in marketing and sourcing flowers, bouquets and plants presented the Dutch Flower Awards to its chain partners.
New! Preferred Partner Recognition
This award was created in addition to the Dutch Flower Awards to recognise chain partners for the dedication and forward-looking perspective they use in working together with the DFG companies. Tulip growers Wesselman Flowers from Roelofarendsveen, Ronico from Venhuizen, Karel Bolbloemen from Bovenkarspel and Mopabloem from Rijsenhout were pleasantly surprised when CEO Marco van Zijverden, announced that all four, each with their own specific approach towards DFG companies, had earned this award.
In his speech Marco van Zijverden emphasised that increasing collaboration with growers is DFG's priority. This means DFG will share more and more market and consumer information with customers and growers with the ultimate aim to encourage consumers to buy more flowers and plants.
Together with ABN AMRO, Chrysal and Q&A research, DFG recently carried out a consumer survey on flowers and plants in the Netherlands. This report, ‘colourful opportunities in the horticulture sector’, was presented on 4 November and is available on request at ABN AMRO.
Marco van Zijverden: "We hope this initiative will be continued in the sector's core markets, within the recently presented FloraHolland strategy. ”